cat on a bike

Cat for Urban ICT Arena

In 2016 the Cubby´s Going Home team made the cat P as a complement to the Urban ICT Arena graphical profile. The cat was first placed in an almost hidden corner of a slideshow presentation of the project, in order to give the audience a more playful experience.

smart city sky

Smart Cities

Cubby loves smart cities. A smart city is an urban setting with multiple information and communication technology (ICT), internet of things (IoT) and AI integrated in smart, sustainable and secure ways….

small freinds

Small Friends

Our Small Friends are many things: aliens, robots and angels. They live in different environmental settings. Sometimes they are here with us and sometimes in the air or far away in space or in the Smart City.

Bony Fish

Bony Fish

Wikipedia tells us: ”Osteichthyes /ˌɒstiːˈɪkθi.iːz/, popularly referred to as the bony fish, is a diverse taxonomic group of fish that have skeletons…” Well, our own interpretation of Bony Fish is a little bit more minimalistic and fun at the same time.

Miss B'Head

Miss B’Head

Miss B’Head has a very complex personality with an artistic drive to express her own identity as an art of life and afterlife. She’s often engaged in ectoplasmic performance and installation artworks featuring her head in multiple instances and exploring its beheaded relation to her body.


Cubby’s Going Home

The name Cubby’s Going Home started with the logo where a cub is seen from the back walking into the sun. We wanted a name that told another part of the same story and after several failed attempts our American friend Jennifer tweaked one of our ideas into Cubby’s Going Home.

mymilk cowmilk cubmilk living product identities

Living Identities & Characters

The perfect identity character have a simple, minimalistic appearance, like a logo. It should be combined with a more complicated personality and story. True identity characters are surrounded by myths, memories and relations.

Little Bear ONEEYE

Little Bear ONEEYE

Our little bear lost an eye and became Little Bear ONEEYE. Thinking, the universe must be bigger than this, Little Bear ONEEYE left home one day and took a space rocket to the stars.

Smart City setting for Urban ICT Arena

Smart City setting for Urban ICT Arena

In the spring 2017 we have explored and developed the Smart City setting for Urban ICT Arena at Kista Science City.

mouse house and smoke vents

The Mouse House

We made: the illustration, the graphic design, the character, the copy, the idea and strategy for the project and the pop-up technology solution.

small friends and electric selfdriving bus

Join the Small Friends

Join our Small Friends. Take a ride with them in a selfdriving electric bus or a sputnik or borrow their UAVs and drones…

rabbit on pattern

Our Animals

Meet our animals in wildlife and urban settings…

small friends for äkta fejk

Small Friends & Äkta Fejk

A special asymmetric and irregular version of our Small Friends are temporarily licensed to the webdesign company Äkta Fejk.

Cubby and small redblue trees for cutout Cubby diorama

Cutout Cubby – print, cutout and glue a Cubby diorama

Download and print your own free cutout Cubby diorama. You can print as many copies as you like, if its for your own personal use and fun.