Cat for Urban ICT Arena

smart city cat

Urban ICT Arena is a testbed for innovations and technology in Kista, Stockholm. The opportunities of digitalization are developed, tested and showcased in an urban and creative environment. The founding partners are the City of Stockholm, Stockholm County Administrative Board, Ericsson, IBM, KTH Royal Institute of Technology, Stockholm University and Swedish ICT. Other partners are for example Telia and Citycon Kista Galleria among many others.

Cat P logotype

In 2016 the Cubby´s Going Home team made the cat P as a complement to the Urban ICT Arena graphical profile. The cat was first placed in an almost hidden corner of a slideshow presentation of the project, in order to give the audience a more playful experience.

For the opening of Urban ICT Arena on 28 November 2016 the Cubby´s Going Home team made a short commercial movie staring the cat P on the so called ”not boring 5G bike”. The short movie has been shown on monitors in Kista Galleria during december 2016. In spring 2017 we continue to work with the cat. The focus now is to develop and explore her natural environment: The Smart City.

Article written by cubbysgoinghome